By Annie Georgia Greenberg, Photographed by Maia Harms

What is your design philosophy behind Hatch?
"Similar to my personal style, HATCH was conceived when I was pregnant and looking for things to feel great in while my body was changing. I would scour the racks of Barneys and stay up late online looking for pieces that would work, but found myself desperately lacking options. Since my style was flowy and effortless prior to the baby, I found myself wanting to build on my pieces in to a line that could be worn during pregnancy and after, assuming women like me were in need, too. Every piece in the collection is something I wear now that the baby weight is gone."
On Charlie Grey: Purple bow from Goody, white sunglasses from DVF for Gap, jean jacket vintage from RL kids, pink checked top vintage from Maggy Frances, baby jeggings from Target, clear jelly sandals from Old Navy.
On Ariane: Trench coat by HATCH, jeans from Steven Alan, heels by Phillip Lim, sunglasses from Ray Ban, bracelets from India.
Photographed by Maia Harms



















in NYC