Cheap Thrill: We're Crushing on Maybelline's Latest Lippie

Our latest drugstore beauty obsession? Maybelline's new SuperStay 24 Lipcolor. Its high-tech Micro-Flex formula piqued our curiosity and the promise of non-drying, stay-put color pushed us to give this long-wear lippie a chance—and we were hooked. The lightweight formula goes on almost gloss-like, but results in rich, durable hues, and the Conditioning Balm Top Coat helps keep lips hydrated and smooth. The trick: Make sure to let the lip color dry before swiping on the top coat, and a quick reapplication every so often helps freshen color up, too. Plus, the collection has a range of 30 shades to work into your summer lip color rotation—think brights, classic reds, nudes, soft pinks, and even an iridescent purple.
Maybelline SuperStay 24 Lipcolor, $7.94, available at Target
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