The Royal It Girl Who Made Us Rethink Our Beauty Game

513186027GO00001_Gucci_BeauPhoto: Courtesy of Gucci Cosmetics.
As Charlotte Casiraghi (Grace Kelly's granddaughter/Monaco royal/face of Gucci Cosmetics) sits across from me at the Four Seasons in Milan in subtle, no-makeup makeup, a sporty ponytail, a slouchy button-down, and jeans, one thing is clear: She's one of the most stunning women I've ever seen. With flawless and radiant skin, coincidentally on-trend bold brows, and the kind of mouth that inspires girls 'round the world to overdo their lipliner, Casiraghi's beauty appears totally effortless.
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She doesn't just look like she doesn't try, though: She actually puts minimal effort into her appearance. Her skin-care regimen doesn't go beyond cleansing and moisturizing: "Cleaning your skin properly is the most important part of a routine," she tells me, earnestly. Her go-to look is "red lips and a bit of black around the eyes," which she describes as "the simplest makeup."
While the woman is clearly #blessed in the genetics department, which generally helps cut down one's morning routine, her no-fuss attitude also translates remarkably well into classic glamour. She is elegance, simplified — pared down to its fundamental elements, and not interrupted by over-zealous contouring or trendy statements. At 28, she's a beauty icon in her own right — the perfect face for Gucci's just-launched cosmetics line.
Surprised that someone with such a basic routine is fronting a makeup collection? Given fashion's recent obsession with no-makeup makeup, it seems fitting. But, when I ask her what she thinks about the bare faces at many NYFW shows, she scoffs. "Did the models look scary?" I tell her that they looked great. She responds, "Then, it might become a trend just to be a trend. I don't see the point in not doing makeup just to shock people." Her own minimal approach is, of course, the exception: It's not a trend. It's her style.
Despite her loyalty to the simple power of a red lip, working with world-renowned makeup artist Pat McGrath for Gucci's new campaign gave Casiraghi the opportunity to learn a few other techniques. "She taught me that I should use brown eye makeup, because when you have blue eyes, it makes the color brighter," she says. The royal also picked up some inspiration from watching McGrath work: "I learned that you can use very daring colors in an elegant way, and it made me want to try new things."
Overall, Casiraghi's attitude feels quintessentially European — she has that unique brand of happens-to-look-perfect beauty that American women are always longing to copy. When I ask her what the secret is, she says that she believes in "not thinking about it too much," because self-imposed rules and restrictions make taking care of yourself a hassle. "It's about doing it in a fun way — about enjoying the pleasures of life without questioning things like what you eat. When you do things that feel natural, it becomes more effortless."
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Consider me schooled in the ways of It-Girl beauty: Some red lipstick here, some black eyeliner there, and a healthy dose of carefree self-confidence will be enough to get me out the door next time I want to feel like an iconic, royal babe.


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