In 2011, we looked to the youngsters for style inspiration, but it seems that the influencer age has dropped once again. We're talking style stars of single-digit ages who skip lightly but carry a big stick (ie: big money). Cruise, Jolie, and Rossdale are among the pint-sized, carefree influencers who happen to be a dream come true for the shoe industry. While we may look to their celebrity parents as style stars, kids shoe brands have not overlooked the unsuspecting tots to set trends and essentially, make business boom — big time.
In a case of real-life product placement, it seems that a children's brand would be crazy not to ship a "bump bag" shortly after conception to assure an instant celeb (and eventual, celebritot) endorser. Native Shoe found this out when a snap of Tori Spelling's daughter wearing a pair of their shoes earned them major attention.
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In Touch Weekly editor-in-chief, Michelle Lee, explains that such product placement is especially powerful because it can reach that typical mom who finds these elementary endorsers "more-accessible and more-relatable extensions of their parents." Sure, that makes sense to us — after all, Suri Cruise is our favorite celeb blogger du jour....(WWD)
Photo: Via WWD