Does This Start-Up Stack Up? Shop Your Favorite Catalogs By App With CoffeeTable

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Dunno about you, but we’re thinking of investing in a new Crate & Barrel bookshelf just to house all the print catalogs we get in the mail every month. But instead of heading to our desktop or picking up the phone to purchase it, now we can snap it up and browse dozens of other print and online catalogs on our beloved iPads, no matter where we are.

New app CoffeeTable offers access and direct sales to catalogs including Crate & Barrel, Blu Dot, Sears, Lands’ End, Athleta, and many more through an elegant, HD interface familiar to anyone who enjoys reading magazines on their tablet. And automatic subscriptions to your favorite brands, "pop-up shops," and CoffeeTable-exclusive discounts, all the sweeten the deal. Now, if only we could convince C&B to stop sending us three catalogs a month — it’s getting hard to get around the apartment.

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Photo: Courtesy CoffeeTable.