This is the first fragrance launch for Marni. Can you tell us a little about your role in the creation of it?
"I did the process with my mother from the beginning. We did everything together. So, the first thing we did was select the raw materials, and what we came up with was what we did and didn't like — sweets and soft florals, and fruit elements — and [what we did] — incense, wood, and more masculine and dark."
We know that the sweet, floral, fruity fragrances are...
But they're so popular nowadays, especially for spring. Why did you choose to go with that kind of almost musky, dark scent? Would you say that these qualities are indicative of a Marni girl?
"The idea is to have a timeless fragrance, so not a seasonal one and not for spring. We did what we liked...[my mother] doesn't like sweet fragrances, so there's no way we were going to do a sweet fragrance. For us, it's really important to be coherent with the Marni identity and with her taste. That's also why we chose to do the fragrance with Estée Lauder, because they're really leaders — they are the best. What was really important for us was that we were really free to do what's coherent with the brand identity. They didn't impose anything on us; we did the project together. For us, we have a specific personality, and they understand the process and the technical elements. It was the perfect synergy."