23. Does anyone actually shop pre-fall?

Says Julie Loewenberg‬, Director of Sales at Theory, "Pre-fall ships at that time when you are over dresses, T-shirts, and all of your summer looks. You might walk into the stores and everything has been on sale five times over. That is the point of pre-fall. To give you a sneak peek of what’s to come, and help you get ahead of your fall shopping. From a volume standpoint it certainly isn’t a large delivery, but it does help start momentum for the fall season, and gives us an early read on what customers are responding to." So...sorta?