To complement a medium skin tone, Imai recommends shades of purple and green. Mint green is a particularly fresh choice, as you don't see it on the eyes as much as jade or teal.

Determining the perfect shape for your graphic line is really up to you, as they can all be tailored to work with your specific eye shape. The key, says Imai, is to make sure you open your eyes and look straight into a mirror when you apply. That way you can see how much of the color will actually show, and determine if you need to extend or heighten it.

Opening Ceremony Austen Cutout Dress, $449, available at Bergdorf Goodman; Tibi Lennox Jacquard Dress, $315, available at Tibi; Sandro Quilted Baseball Jacket, $600, available at Sandro.