Fair-skinned ladies look best in shades of bright red (if they have yellow undertones to their skin) or coral if they have a peachy or pink undertone, according to Imai.

When choosing a lip hue, Imai says to opt for a matte texture — the color comes out more intense, stays the longest, and is less prone to bleeding. To keep it in place, she suggests dipping a small brush in concealer and lining the outer edge of the lip to prevent feathering. It's also a good idea to line your lips first with a liner to create a perfect base — liners are less creamy than most lipsticks, so they stay in place and will help intensify the color. Finally, Imai suggests that after you apply your first coat of lipstick, blot the color with a tissue and then apply a second coat.

Tibi Anson Colorblock Peplum Top, $325, available at Shopbop.