We're a pretty tough crowd when it comes to denim—in the land of off-duty celebs, it's a, if not the, serious staple in every SoCal wardrobe. Requirements are as follows: SUPER flattering, comfy, and affordable (without looking dorky). Cue Bonobos, the New York menswear brand known for pants that make men's butts look insanely good. Now, Bonobos is entering the dudes' jeans market with some L.A.-born premium denim, “Conceived in New York and Born in LA," that has the higher-priced competition trying to cover their expensive, uh, asses (Ironic, eh).This is the first time in the history of Cone premium denim— produced in North Carolina and the longest running American premium denim mill—where the offerings are actually accessible—the jeans will be sold at a $125 a pop. Before you grumble, we think that's very agreeable for a solid pair of denim guys can wear again and again...forever.
The collection features ring spun cotton fabric available in three washes: Flatiron Rinse, Blue Ridge Dark Wash, and Pacific Medium Wash. All styles are available in cuts like straight leg and boot cut, so there's a perfect pair for every guy. Fellas, you won’t want to miss these ah-mazing denim deals, so check out their site ASAP to get first dibs!
Photo: Courtesy of Bonobos