Meet Bloompop: An Etsy Approach To Delivering Fresh Flowers

bloompopslidePhoto: Courtesy of Bloompop.
At some point, you've most likely been on either the giving or receiving end of a disappointing floral delivery. Maybe you thought you were sending gorgeous peonies, but your heartbroken bestie got a vase of cheap pink carnations instead. Or perhaps you opened a (joyously large) shipping box to discover a bouquet of over-the-hill withered buds. Now, thanks to new D.C.-based tech startup Bloompop, you can rest assured that you're sending (and hopefully receiving) the most beautiful bouquets possible.
Advertisement
Launched on Monday, the company takes the Etsy approach to floral delivery, offering awe-inspiring bouquets from a curated selection of local, artisanal florists such as Ultra Violet, Petal's Edge, and Le Printemps. "I've always ordered flowers for friends because there's something about them that's so powerful, when you receive them," says founder Shavanna Miller. "And I'm passionate about local businesses. These local florists have been beaten up by bigger players who can run circles around them in terms of digital presence and marketing. My wheelhouse is digital marketing, so I thought this would be a great way to combine my expertise and support businesses that can't really focus on it on their own."
With a quick browse through the site, it's easy to see why Miller has fast plans for expansion — Baltimore next month, and more cities after that. The flowers are gorgeous, the photography is top-notch, and the variety — from batches of cheerful sunflowers to artsy groupings of succulents — will suit anyone who wants to do more than click-and-buy. The site lets you browse by occasion, color, specific flower types, and price, and the arrangements range from $69 to $129. For now, delivery is limited to the District, northern Virginia, and parts of Montgomery County, but Miller says she's working on expanding Bloompop's local network. Personally, we're smitten — and we may never take the big-box route again.
Advertisement

More from Washington, D.C.

Folks, it might be time to consider relocating. The Bureau of Economic Analysis recently released a report measuring price disparities across different ...
From the east to the west, the U.S. is sprinkled with various “Old Towns," from Old Town San Diego to Old Town Albuquerque. But Virginia's Old Town ...
Rihanna took her reign south after receiving her tens at the Miyake-Mugler "Porcelain: A Sanctuary of Ostentatious Extravagance" vogue ball in Astoria, ...
What does our Washington, D.C. editor Holly Thomas have in common with Ellie Goulding? A love of running, obviously. Both of them hit the Nike Women Half ...
You can't always get what you want. But, if you try sometimes, you just might find — wait, we got off track. You can't always get what you want, and on ...
On one special night of the year, the men and women in D.C. trade in their pocket protectors and ID lanyards for pocket squares and custom gowns to attend ...
In D.C., the White House has issued a list of recommendations to colleges about how they should handle and prevent sexual assault on campus. (The ...
How do you like to start your day? What news show do you like to kick it off with? We don’t play favorites. Instead we feature anchors we love, one being ...
While buttery leather bags, luxe facial serums, and glitzy baubles are certainly splurge-worthy, we're making the case that original artwork is the ...
Thanks for joining us for this month's final book club discussion, where we're hashing over the last three chapters of Donna Tartt's The Goldfinch and ...
Welcome back to the R29 Book Club! If this is your first time with us, we've just gotten through the middle portion of The Goldfinch. So, let's dive ...
We’ll be the first to admit that when it comes to getting in shape, we've used all sorts of excuses to try to get out of a tough workout. One that really ...
Normally, when someone asks us what we're wearing to brunch, the answer is "Something stretchy, duh." After all, this is only the most perfect meal of the ...
The best way to describe how you'll feel after watching Anita, a new documentary on Anita Hill? Flattened — whether simply by the film itself, or by all ...