To make sure that her latest tour
This is only the latest in a recent trend of celebrities creating concert-specific beauty wares (we recall a certain RiRi Woo, and its subsequent drama that followed) to be sold at the shows to loving fans before being released out into the world. It makes great marketing sense — the devoted fan base who would be buying the celebrity merchandise in the first place are the same ones who are going to shell out the $$$ to see their idol in person. For the rest of us, those pop-up beauty shops also make for a great distraction, giving you something to do while your friends wait in the absurdly long line for beverages.
What do you think about Beyoncé's latest venture? Are you psyched for these limited-edition beauty ventures, or do you find these special tour beauty products to be overkill?
Beyoncé Heat The Mrs. Carter Show World Tour Limited Edition Fragrance, $59.99, available at Beyoncé concerts.