It seems like the next best thing is always coming from someplace just out of reach. From the many young Australian labels
that aren't just dominating the trends but setting them to the newest fast-fashion retailer to come out of Asia, the most innovative upstarts are always a zip code too far for affordable shipping. Well, we've just found another category to tack on to our list. Pioneers in cool (no, seriously) outdoor/lifestyle apparel are emerging from all over Japan. This new wave of brands is blending their knowledge of sleek design with activewear, and the final product is something we'd happily sport on and off the slopes.
And while most of these brands are sold exclusively in Japan, you can, of course, find them in the deep depths of the internet. So while we're imploring Stateside brands to adopt this trendy take on lifestyle gear (and crossing our fingers outdoors hubs like REI will take initiative and start stocking up on the four brands ahead), click through to familiarize yourself with the styles that are about to change the game.