• Makeup
Feb 19, 2013 5:10 PM EST
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The Eyes Have It: 6 Eco-Friendly Mascaras That Really Work

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100 Percent Pure Fruit Pigmented Mascara

Years ago, “green” beauty companies were still lagging behind…until 100 Percent Pure came along. All of its cosmetics are made of organic fruits and vegetables (think of this mascara as a smoothie for your lashes). Although this formula won't deliver over-the-top drama, it’s a safe everyday option that comes in cool shades such as plum and blue. Go with bold color, and your eyes will stand out without the yuck.

100 Percent Pure Fruit Pigmented Mascara, $18, available at 100percentpure.com.

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