By Katie Hintz-Zambrano, Angela Tafoya, Photographed by Anna-Alexia Basile

Is your job as "dreamy" as it appears on the outside?
"Yes. I absolutely love what I do. But I have to say that perks only follow hard work and extreme determination. If you just want all the glitz and glamour or to be like Samantha on Sex & The City and are not willing to put in the hard work, you will be very, very disappointed."
If someone said they want to do what you're doing, what advice would you give them?
"First, find a mentor, someone who has what you want and ask them if you can buy them a cup of coffee. Find out how they got there. I'm also very big on saying 'yes' to life. If an opportunity comes your way, unless you have a gut feeling that it is wrong, don't have the time to do it right, or any other sound reason, do it. This is pretty much 100% how my life has unfolded. If you are interested in marketing or PR, get an internship immediately. What we do really can't be taught in a classroom. Become obsessed with the news. Read everything you can get your hands on. I challenge interns to try to find where PR is at play in an article or a TV segment and then work backwards to see how it got there. It's a good tool to understand how media coverage happens. Brand yourself on social media and begin building relationships with reporters and influencers. And lastly, this one I have to credit from someone's Pinterest board: 'Work hard and be nice.'"
Where can we find you in S.F. when you're off the job?
"Listening to live music, catching a movie, de-stressing with a massage, attending fabulous pool parties anywhere over the Golden Gate Bridge, and getting dinner with friends. You can usually find me hitting up the sushi boats at Warakubune on Church Street, at pretty much any local ice-cream joint, posted up at Dolores, or walking around the city. I'm also a Refinery29 contributor, so I also spend a good amount of time off the PR clock working on articles for you guys!"
Photographed by Anna-Alexia Basile



















in NYC