At-home hair color has advanced in leaps and bounds these past few years, with innovations like ammonia-free formulas and natural-looking highlights without a pro becoming realities. Garnier looks to push the envelope even further with the release of the very first oil-based, permanent, at-home hair color later this month. Where most at-home color is water-based, Olia features a 60% blend of sunflower, passionflower, camellia, and meadow foam oils that allows it to dye the hair — even lift color up to three levels — without the use of harsh ammonia. That means hair is put through less trauma and can look healthy, soft, and nourished, yet still have fresh, vibrant color. We'll take shiny, smooth, radiant hair over fried, frazzled, tortured strands any day.

Garnier Olia Oil Powered Permanent Hair Color, $9.99, Garnier for more info.