When it comes to mascara, our money usually is on Maybelline — so many iconic formulas, such amazing results. Their latest — the unfortunately named The Rocket — made this list thanks to one of our makeup artist friends, the lovely Ashleigh Ciucci, who was raving about it during a recent video shoot. She picked this as her favorite new mascara, based on the super-creamy formula — it makes it to easy to coat each and every lash and really amp up the volume and thickness of your fringe. She's on to something.

Maybelline Volum' Express The Rocket Mascara, $5.94, available at Walmart.