Unlike prestige brands, which release their new products seasonally, drugstore brands generally only launch their latest and greatest twice a year — January and July — which means now is the perfect time to stock up on the coolest new primpers. From high-tech skin potions that rival the fancy department store creams, to a mascara that’s already a makeup artist must-have, these are the 20 hair, skin, makeup, and nail buys we’re bum-rushing the beauty aisles to snap up now.
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