If there's one nouveau ethos that we've been happy to adopt, it would be that of "treat yo self." And there's really no better time to indulge in self-centric care than around Valentine's Day, when red, pink, and chocolatey treats tempt you at every turn.
So, we figured it was only appropriate to eat our way through the city (once again) in a quest to uncover our town's very best cupcakes. Sure, the little hand-held delicacies might scream 2005 to some, but they've never stopped being epically tasty. Especially in the culinary paradise that is S.F. — where chefs are perpetually whipping up inventive cakes and icings that will make you consider deviating from your go-to red velvet.
Need proof? Browse through our roundup of a dozen delectable cupcakes. Trust us, if you weren't hungry before, you will be now.
Photographed by Maria del Rio