Color may seem like the most obvious way to change up your eye makeup game, but we've found that texture is the easiest way to make a big difference. Whether you're looking for glossy or matte lids — in a rich pigment or barely there color — cream eyeshadows have stolen our hearts (and space in our makeup bags). You can apply it with just a finger, the formulas tend to be water-resistant, and they come in a ton of offerings — pots, sticks, and wands.
"They're easier to apply than a powder, and create a more uniform, intense and pigmented finish," Cristina Cobo, head of product development at European makeup brand, 3INA, tells me. The brand's The Cream Eyeshadow comes in a multitude of bright colors, and the new neon range reacts to UV light – perfect for sweaty club nights and festival season.
Another plus for cream eyeshadows is that they make those with dry skin look youthful, "particularly if they have a beautiful light-reflective glow to them," Rose-Marie Swift, founder of RMS Beauty, explains. "Our cream eyeshadows double as a moisturizer due to the skincare properties of the ingredients and won’t dry out your skin like traditional shadows."