What's in a name? If you're Laura Mercier's Secret Camouflage, the gospel truth — that ish can cover up anything. We like it because it stays put without looking cakey, and it also gets bonus points for containing two complementary shades, all but guaranteeing a perfect match for your unique coloring. In a retail culture where skin tone variety can appear to mean pale, paler, and moderately less pale, it's nice to see not only a wide range of shades, but also the ability to customize in an effort to better match each individual skin hue.

Laura Mercier Secret Camouflage, $30, available at Sephora.