Humans are creatures of habit. We walk into Sephora or Ulta, and we're magnetically drawn to certain brands. Call it a mixture of clever marketing, positive experiences, and being stuck in a good old-fashioned rut, but branching out is sometimes harder than we might like to admit. Before we hit any new aisle, we're more likely to scour the Kat Von D displays just one more time in search of a magical product we'd somehow overlooked — in spite of the fact that we're swimming in Contour Palettes
and Tattoo Liners
And then, one day, the urge to find and score new beauty loot kicks in. But with up-and-coming brands more ubiquitous than cupcake-challenge shows on the Food Network, it's hard to find true gems. So we're going to make it easy. You know the brands you love, right? Maybe you're a Benefit girl, MAC obsessive, or NARSissist. We've paired well-known lines with lesser-known (but equally awesome) indie standouts, making discovering great products a pleasure, not a pain. Your future favorite awaits.