It Works! The $13 Mascara That Beats The Rest

WEb
I like to keep my makeup simple, so often my eyes go naked with just a heavy-handed swipe of black mascara — which is why I'm always searching to see if there's a better wand out there. The perfect mascara has to lengthen, thicken, and be smudge-proof (not to be confused with waterproof), while having a blacker-than-black shiny finish.
It’s proven tougher to find than you might think. So, when I stumbled upon NYX Are You DeprEYEved of Long and Full Lashes Mascara & Serum, I wasn’t expecting anything out of the ordinary from a $13 tube, but what I got was full-on lash perfection.
For me, it’s all about the brush. Here, the elongated oval brush reaches even the tiniest lashes making me look like I’ve got much more going on than I actually do. Because I'm plagued with watery eyes, I apply mascara only to my top lashes, but for extra oomph, I flip the brush vertically after the first coat and thicken lashes individually using the tip of the brush. It’s a little magic trick that a sweet Sephora staffer taught me years ago and it makes all the difference!
The finish on this mascara is jet black and thanks to a conditioning formula, my lashes don't look like they want to fall out by the end of the day. There’s not a smudge or flake to speak of by the time I have to wash it off, making this baby a keeper.
NYX Are You DeprEYEved of Full Lashes Mascara & Serum, $12.99, available at Ulta.
Like this post? There's more. Get tons of beauty tips, tutorials, and news on Beauty Nation now!

More from Beauty

How does one of the most wealthy, famous, and beautiful people alive (see: People) celebrate her 44th birthday? If you’re Gwyneth Paltrow, Hollywood’s ...
Prepare to go wild with clasped-hand emoji, because we’ve got big news: Urban Decay is adding another fluorescent-filled eye shadow palette to its roster...
We’ve seen our fair share of unexpected celeb ink these past few weeks — like Bella Thorne’s kitty tat or Frances Bean’s halloween art. But swimming semen...
When I was eight years old, I knew nothing about makeup. Did that stop me from collecting palette upon palette of colorful shadows and sparkly tubes of ...
If our fascination with Rob Kardashian as a blonde last week proves anything, it's that we can't get enough of radical hair transformations. The latest ...
I just signed up to the @YGAP @polishedman campaign! One in five children fall victim to physical and/or sexual violence, before they turn 18. That’s ...
We love watching behind-the-scenes montages from celebrity photo shoots. From the dream locations and racks of gorgeous clothing, to endearing, off-the-...
(Paid Content) If achieving clear, glowing, incredible skin were as easy as slathering on a single cream, we’d be the first in line to scoop it up. But ...
In the grand scheme of new beauty-product releases, nail polish is, undoubtedly, the most overwhelming. The top brands flood the market with several ...
Foundations: It's likely there are more bottles than faces for them to cover. And, while all those choices may seem to make your decision easier when ...
When a beauty editor with access to a hundred variations of every product you could dream up cuts open a tube or sticks a Q-tip into a bottle just to get ...
When you hear “3-D printing,” you probably don't immediately think of lipstick. But that's about to change because the latest cutting-edge launch from ...
No-makeup makeup is no longer just a fleeting trend — it's one of the biggest beauty staples, and it’s not going anywhere soon. So, of course, there’s a ...
As beauty editors, one of the top questions we're asked on the regular is actually pretty basic: "What should my skin-care routine look like?" And it makes...