What makes the packaging so brilliant is that the bottom of the tube is colored to match the bullet inside, so you don’t have to remove the top to see what shade it is. I seriously almost busted out a slow clap during the launch event when I saw this. You see, my makeup is pretty well organized on a shelf in my bathroom, but I often get annoyed when I’m hunting for a specific lipstick. Unless it’s one of my three or four favorite colors that I know by name, I usually have to pop off multiple caps before I find the one I want. And yes, I own a boatload of lipsticks. Okay, so maybe this concern could be filed under #beautywriterproblems, but you have to admit that color-coded tubes are a darn good idea.
In case you’re wondering, the lipstick ain’t too shabby, either. The texture is rich and creamy, and it lasts. I’m into shade 09, a gorgeous mulberry hue. These lipsticks give full-on color, by the way; there’s nothing sheer about them. So, if you’re more of a gloss kind of girl, tread lightly, as Walter White from Breaking Bad would say.
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Japonesque Pro Performance Lipstick, $20, coming soon.
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