What inspired you to create Josie Maran Cosmetics?
"When I was traveling the world on modeling shoots, I was always asking my makeup artists what was in the stuff they were putting on my face, and the answers always horrified me. I asked if they could substitute healthy, natural cosmetics, and they said no such thing existed. Then I discovered argan oil, and started creating high-performing, luxurious, healthy formulas."
Your company's motto is simply “luxury with a conscience.” Describe this philosophy.
"For years when I was working as a model, makeup artists told me that I couldn't make a line of makeup that was good for you and high-performing at the same time. 'Luxury with a conscience' is all about giving my customers the high-performing products they crave that give back and do good for the planet and its creatures. I can't remember a time when I wasn't eco-minded, since I was born into a very eco-friendly family.
"My mom is one of 13 children, so reusing and recycling was a necessity when she was growing up. My dad's mother, grandma Rita, is an activist for peace and justice, so of course she cares about the environment, too. I knew I had to make sure my products were making a positive impact on both people and our planet."
Photo: Courtesy of Josie Maran.
"Argan oil is magic! It comes from the nut of the argan tree that only grows in the semi-desert region of Morocco. It’s super high in antioxidants, vitamin E, phenols, phenolic acid, essential fatty acids, carotene, and squalene. I use it on everything and for everything – we joke that if you’ve got a squeaky door, all it needs is a few drops of argan oil! It’s perfect for all kinds and all ages of skin and hair. It’s been clinically proven to reduce fine lines, wrinkles, redness, and sun damage."
You have three new products that are launching in August: Argan Oil Light, Concealer Crayons, and a new mini hand cream. What makes these products special?
"We're launching Argan Light because some people still have some hesitation about using Argan Oil during the day. So we're making a light option that has all the same amazing benefits, but with a lighter feel.
"The Argan Concealer Sticks are the first of its kind in the prestige category. They come in six shades and since they’re infused with Argan oil (of course!), they're ultra-hydrating. The new hand cream is fab. It has a vanilla-apricot scent, beautiful packaging, and it's easy to take with you in your bag. Best of all, it doesn’t have that sticky residue that so many hand creams leave behind."
How can I achieve glowing skin without looking greasy?
"I may sound like a broken record, but I carry a little bottle of my Argan Oil around with me wherever I go. It gives my face a gorgeous glow without making me look or feel oily. I also love our new Coconut Watercolor Cheek Gelee, which come in six bright, fun-in-the-sun colors. I use them on my cheeks, lips, and eyes."
Josie Maran Whipped Argan Oil Intensive Hand Cream; Josie Maran 100% Pure Argan Oil Light; Josie Maran Argan Creamy Concealer Crayon, all launching August 2013 at Josie Maran.
"I love to play with makeup, so I try to change it up a lot. As a supermodel, putting on makeup can take hours. Now that I’m a busy supermom and entrepreneur, I need a great look that takes no time. That look always starts with Argan Oil, which leaves my face looking its best. Then I take a few swipes at my lashes with GOGO Instant Natural Volume Mascara, dab some Argan Color Stick on my cheeks, and color my lips with Magic Marker Lip Stain. Polished in two minutes or less.
"For night, I like to keep my skin looking really dewy and radiant, so I use my Argan Tinted Moisturizer to even out my skin, and then add Argan Illuminizer on top to give my skin some extra radiance. That's my go-to, skin-perfecting duo. Then, I'll either add a smoky eye or a bold lip."
What are your top beauty secrets to living a long, healthy, and beautiful life? What is the best beauty advice someone has ever given you?
"You know that old saying, 'You are what you eat?' I believe it. On a good day, I eat organic and drink lots of water. But I try not to beat myself up about my less-perfect days. I have two bouncing, growing daughters, and a bouncing, growing business, and I can’t always exercise. I love kale salad, and I love sausage pizza, too. I think living well is all about balance. Balance and forgiving yourself.
"My mom always told me when you're happy, you're at your most beautiful. And when you're pretty on the inside, you're always beautiful on the outside. That's what I want my products to do for my customers."
Convinced? If you want to try out this miracle line, Josie Maran is offering a 15% discount site-wide for R29 readers. Just use the promo code, "R29VIP" at JosieMaranCosmetics.com.
Josie Maran Argan Color Stick, $22, available at Josie Maran; Josie Maran Argan Infinity Cream, $28, available at Sephora.
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