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As you're standing in Sephora swatching every lip crayon in the Bite fall collection on your arm, you suddenly realize: This would make a great Instagram pic. You grab your iPhone, prepare the shot, and notice that your nails match your shoes. Aha! Another moment your followers need to see. After those works of art are filtered to perfection, you casually adjust your #scrunchie, and then it dawns on you: Your life is a series of beauty memes.
You're not alone. Ahead, the 10 most common Instagram beauty tropes we see in our feeds. And, in case you're wondering: Yes, this is absolutely the pot calling the kettle black — lovingly, of course.