Has The Age Of Photoshopped Beauty Ads Come To An End?

covergirl-ad-banned-photoshop-taylor-swift
After the National Advertising Division – the U.S. Ad industry gumshoe – called out a recent CoverGirl ad for misrepresenting their product, there's been a lot of talk of banning the use of Photoshop and other virtual imaging that deceivingly alters beauty ads. CoverGirl voluntarily pulled ads for its NatureLuxe Mousse Mascara for being misleading; it claimed to enhance the volume of lashes by 2x, but in the (very) fine print disclosed that the model's lashes had been enhanced, post-production.
Advertisement
NAD director Andrea Levine told Business Insider , “You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type – have a disclosure that says ‘okay, not really.’”
While we are in the industry of writing about these "incredible" products, we're definitely ones for standing up for what's right. Maybe this will urge brands to really be honest with their consumers.
What's your take on it? If this becomes a trend, what other industries will be subject to this kind if scrutiny next? (Fashionista)
Photo: Via CoverGirl
Advertisement

More from Politics

The day after the debate, instead of shifting away from the issue, the GOP nominee doubled down on his weight-shaming comments. And on Friday, he took the ...
Election Day lasts just one day — a 24-hour culmination of the seemingly never-ending campaign season. But we’ll spend the next two, four, six years ...
GOP front-runner Donald Trump has gotten a lot of flak for some of the ridiculous statements he's made this campaign season, including that women who seek ...
If the chaotic party politics of the 2016 election have left you feeling completely birdbrained, this video is for you. The Founding Fathers (presented ...
Ebling has been by her friend's side through marriages, births, deaths — all the ups and downs of life. But she never expected her old playmate to be just ...
1. Major News: One person died in a Hoboken, NJ, train crash and more than 100 were injured. A commuter train crash on Thursday morning injured more ...
The Final Five are national treasures. They're basically a collection of perfect, perfectly happy humans. And who wouldn't be, especially after turning in ...
Throughout history, Americans have used activism as a tool to seek positive change in communities and in government. That's no different today. With ...
1. Here At Home: A teenager killed his father before opening fire at a school in South Carolina where he wounded two students and a teacher. ...
California passed a law Wednesday removing the state's 10-year statute of limitations for filing of child molestation and rape charges. Governor Jerry ...
Monday night was the personification of media bias and rigged politics
If you had to describe the current political climate in America, what word would you choose: volatile, toxic, or divisive? Perhaps all of the above. ...
Hillary Clinton has been a role model for our generation for years, and now she’s laying out a master class in taking on workplace sexism
1. Major News: A bill to prevent the government from shutting down and to fund the fight against Zika was stalled in the Senate. With a 45-55 vote, the...