After the National Advertising Division – the U.S. Ad industry gumshoe – called out a recent CoverGirl ad for misrepresenting their product, there's been a lot of talk of banning the use of Photoshop and other virtual imaging that deceivingly alters beauty ads. CoverGirl voluntarily pulled ads for its NatureLuxe Mousse Mascara for being misleading; it claimed to enhance the volume of lashes by 2x, but in the (very) fine print disclosed that the model's lashes had been enhanced, post-production.
NAD director Andrea Levine told Business Insider , “You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type – have a disclosure that says ‘okay, not really.’”
While we are in the industry of writing about these "incredible" products, we're definitely ones for standing up for what's right. Maybe this will urge brands to really be honest with their consumers.
What's your take on it? If this becomes a trend, what other industries will be subject to this kind if scrutiny next? (Fashionista)
Photo: Via CoverGirl