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In Britain, we’re known for many great things. Pubs. Rod Stewart. Crumpets. Prince Harry. And that’s just off the top of our heads. What we’re perhaps less known for is our independent, homegrown beauty brands. Save a few notable exceptions (hello, Barry M and Penhaligon’s) we’re going to guess that the majority of bottles and tubes in your beauty cabinet are from further afield than this green and pleasant land.
But, it doesn't have to be that way! A wealth of innovative British beauty brands are making serious waves right now — and we've got them all right here. You’ll definitely want to clear some shelf space in your bathroom...
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