During Hurricane Sandy one of the things people were really missing was hot coffee. Why do you think New York, specifically, is addicted?
"I think New York City is addicted to coffee because it fuels our fast paced lifestyles. Also, the ability to establish a routine at your local shop and have a conversation with a neighbor is a great way to feel connected in such a big city. After Hurricane Sandy, it was important for people to be able to continue these routines because they provided a sense of community and familiarity, which were lost when day-to-day life came to a halt. It was important for us to reopen as soon as possible after the storm, and people were grateful to have a place to come to when they didn't have food, hot water, or electricity at home."