By Annie Georgia Greenberg, Photographed by Atisha Paulson

What do you love about your coffee shop and neighborhood specifically?
“We designed and built our Soho store to be a comfortable, welcoming space for both our baristas and our customers. That open, homelike quality is easily my favorite thing about working there. It's a real joy to be in the cafe when it's full of people. It’s more akin to sharing my kitchen with a group of friends than standing behind the counter in a cafe. As for the neighborhood, the variety of people we serve coffee to every day is wonderful. We get not only folks who live and work in the neighborhood, but travelers from all over the country and all over the world. The mix of perspectives and tastes is refreshing.”
What is your least favorite task to do around the shop?
“I'd be hard pressed to pick one. I love seeing the shop tick along smoothly, and everything that needs doing contributes to that. If I had to pick, though, I'd probably say mopping.”


















in NYC