However, as he works his way through his third decade as the captain of his own design house, it seems Alaïa has warmed to the idea of creating a signature scent and cosmetics line. WWD reports today that, indeed, Alaïa has signed a licensing deal with Beauté Prestige (which also works with Narciso Rodriguez, Elie Saab, and many others) to create a fragrances and beauty products that he says "interprets my work and my world." A website, a store, and now beauty collections — Alaïa is becoming quite the marketer. It only took him a lifetime.
If his scent collection hews to the Alaïa pedigree, you can expect tall prices and some very, very covetably sophisticated perfumes. Same with the makeup. We can't wait to try it all. (WWD)
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Photo: Via Barneys New York