Tell us a little bit about what your production process is like?
"Production for a collection begins with a moodboard where I set the vision, tonality, and palette of the seasonal line. I then start protoyping cuts and embroideries with my workshop and take it from there to develop a sample. Once a sample is approved, it becomes a part of the collection."

I also produce one-off pieces randomly if a vision comes to me for a new piece, hence why often you will see pieces of Azza that are not formally a part of my seasonal collections. I just go based on a whim at that point and, usually, those end up being some of my best sellers/best designs."