So, to celebrate the reopening of this just-refurbished retail landmark, we're throwing a housewarming party. On Tuesday, November 19, from 7 to 9 p.m., we'll take over the rebooted store for a night of drinks, fun, and music — all dedicated to that particular, immediately identifiable Soho style.
With Arielle Nachmani of SomethingNavy, we'll offer up styling sessions, curated looks, a street-style photo booth to help you achieve that downtown look, and a DJ set by the women of Au Revoir Simone. Oh, and when you enter the store, you'll be handed a mystery gift card (intriguing, yes). So, follow the action at #TheFirstStore, and RSVP right here, right now, before the list closes. Like so many Soho parties, this one's gonna be packed.