You're Invited! Party With Us At The A|X Soho Store Reopening!



HO13_IMAGE_01_DROPPhoto: Courtesy Armani Exchange.
In a neighborhood where boutiques and institutions come and go, the Armani Exchange store at Prince and Broadway has been on the same corner for over 22 years. That puts it right up there with other neighborhood cornerstones like Dean & Deluca and Balthazar!

So, to celebrate the reopening of this just-refurbished retail landmark, we're throwing a housewarming party. On Tuesday, November 19, from 7 to 9 p.m., we'll take over the rebooted store for a night of drinks, fun, and music — all dedicated to that particular, immediately identifiable Soho style.

With Arielle Nachmani of SomethingNavy, we'll offer up styling sessions, curated looks, a street-style photo booth to help you achieve that downtown look, and a DJ set by the women of Au Revoir Simone. Oh, and when you enter the store, you'll be handed a mystery gift card (intriguing, yes). So, follow the action at #TheFirstStore, and RSVP right here, right now, before the list closes. Like so many Soho parties, this one's gonna be packed.