What's your background?
"I dabbled in a lot of things before my husband and I started Cinnaholic. I worked as a radio DJ/Programming Manager, a veterinary assistant, a real-estate assistant, and did a little modeling. But my biggest hobby was always baking. I loved baking for my friends and family, but I never really thought about making it a business. When I made the switch from being vegetarian to being vegan, I had a lot of fun veganizing recipes and baking sweets for my non-vegan friends. 99% of the time they couldn't tell the difference. Once I perfected the art of fooling my picky friends, I knew I was ready to start a business with vegan baked goods."

Shannon's cookbook collection rests against the fridge.

Photo: Caro Ramirez