The way we talk about Korean pop stars often elevates them to the realm of mysticism. It makes sense: Their glowing, seemingly poreless complexions make ...
With so many new beauty innovations coming out of South Korea on the regular, it's no wonder that it's nearly impossible for the average person to keep up ...
While Korea has long been known as the skin-innovation hotbed, the latest focus seems to be a play on something that is far from new: pH levels. More ...
For some of us, adhering to a skin-care regimen doesn’t come naturally. I wish my mom had spent half as much energy on skin care as she did ...
Maybelline has been killing it on the diversity front. Joining the ranks of Gigi Hadid, Jourdan Dunn, Christy Turlington, and, more recently, Tanzanian ...
If the past few years have shown us beauty junkies anything, it’s that the American appetite for K-beauty is insatiable. Now — finally! — after years of ...
Long before Korea dominated as Asia’s beauty powerhouse, Japan was at the forefront of cutting-edge cosmetics and skin care. The country boasts iconic ...
Applying eyeliner is an art. One little line can transform your face by making eyes appear bigger, more awake, or even changing their whole shape. In South...
The gurus over at WatchCut have been releasing beauty-evolution videos for the past year or so. It all started with 100 years of "American" beauty, the ...
Just a few days ago, the Instagram accounts of Seoul’s beauty glitterati exploded in a frenzy over a brand-new face mask. In a country known for new ...
The hand-on-face photo pose is the South Korean version of arm-on-hip. A hand (or wine glass, or whatever’s around) strategically placed along the jawline ...
Let's time-travel to eight years ago: What products made up the bulk of the U.S. beauty scene? A lot of American brands with some European ones sprinkled...
The beauty industry is full of whispers that, when repeated enough, become truths. Until recently, I always stuck to the skin law that says masks were ...
After years of intensive study in theater and drama, Constance Wu never saw herself having a career in television comedy. But if you’ve watched her in ...
Regular sheet masks don't make for the greatest selfie moments — though Chrissy Teigen and James Franco might disagree. At best, you end up looking like ...
The Korean beauty scene is rife with confusing, yet now commonplace terms — words that once felt odd but now are part of the beauty lexicon. But any K-...
We all possess a streak of daring when it comes to venturing outside of our beauty product comfort zone. For anyone who’s wondered what all the hype is ...
It’s an understatement to say I've been bred to care about my skin: My mother goes to to her esthetician every week for two-hour facial massages (seriously...
Being a reporter on the ground in South Korea has its perks. I get to stalk the K-beauty jungle and get direct, fingers-on-the-pulse access to the latest ...
Because Korean cosmetics brands are so responsive to a finicky (and often flighty) consumer, they’re continually launching (and killing) products due to ...
It's fairly obvious that we, along with the rest of the world, have a slight obsession with Korean beauty products. From cushion compacts to bounce creams...
Korean beauty products are having a major moment in America right now. Sure, there are tons of U.S.-based e-commerce sites dedicated to the covetable goods...
Unless you've been living under a rock for the last few years, you've probably noticed the buzz surrounding Asian beauty brands —  and even have a few ...
Last October, when Korea’s hottest new beauty brand — Moonshot — opened its flagship store in Seoul, the beauty sphere was abuzz with rumors of how the ...
The Korean beauty craze has gone past the point of being a novelty here in the U.S. to becoming a regular part of the beauty conversation. As American ...
If there's one thing we know about our dear readers at Refinery29, it's that you guys know your ingredients. We think it's safe to say a good number of ...
The Korean skin-care routine can involve anywhere from 10 to 30 products, including numerous steps to deliver each product onto the skin in just the right ...
We're always looking to Korea for the latest and greatest when it comes to beauty. But, when was the last time you took a step back and examined exactly ...
It’s no secret that beauty treatments abound in Japan, and while maintenance like bikini waxing is relatively new to the ladies of Tokyo, removing facial...
We've seen some pretty bizarre beauty phenomenons emerge from South Korea. This one takes the cake, by far. When Into the Gloss reported on the Berrisom...