Erin Wasson Gets In Touch With Nature In Ash's New Ad Campaign


We've long been fans of Ash and its so totally cool wedge sneakers, and now the brand is making itself known to the world in a big way. For the line's first-ever US ad, the team tapped model-slash-actress-slash-stylist Erin Wasson to put her funky spin on the spring '13 collection. Erin tapped into her southern roots for the shoot, frolicking around a farm and hamming it up with some adorable four-legged friends — all the while showing off the standard high-tops, plus hippie-chic boots and sandals.

The full ad campaign will hit the glossies in March, but until then, we've got a behind-the-scenes look at the outdoorsy imagery. Marvel at Erin as she goofs off and see the brand new footwear in action. The whimsical scenes are the perfect respite for a drab city day — and now, if you'll excuse us, we're off to buy a cowboy hat.

Photo: Fred Meylan/Ash