Armani Exchange is launching a new 3-D print, online, and billboard campaign to promote its new fall line. With the 3-D glasses that will be provided free in the September issues of GQ, Interview, and V magazines, readers will be able to see A|X print ads in 3-D, and will be able to view an online 3-D music video. From WWD:
"The video shows a guy putting on a leather jacket and motorcycle gloves and getting on his Ducati motorbike, escaping from the fiery streets above and taking refuge in a mysterious urban underdome, where he meets a beautiful woman. He strips off his jacket and leather belt, she takes off her jacket, and they start caressing and making out."