You may be familiar with the Soho outpost, but now Aritzia is taking things to the next level with a brand new flagship at Rockefeller Center. It will be the largest location to date, complete with out-of-this-world design elements like a 30-foot mushroom forest installation — and, of course, the covetable dresses, tops, and jewelry that we know and love.
And, since we are Refinery29, we've scored an exclusive first peek at the store, so that you can start daydreaming about it before anyone else. We tapped creator Brian Hill to walk us through these brand-new store images and scoop a little insight on some of the brand's fall '12 pieces. Click through to see all the style goodness, and start plotting your splurges.
Aritzia, 600 Fifth Avenue (at Rockefeller Center); 212-307-3120.
Photo: Courtesy of Aritzia