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April 20, 2007

Just Opened: Opening Ceremony, L.A.

Opening Ceremony has long held court as New York's top spot for out-of-the-ordinary urban togs. Armed with big-city street cred and an A-list following, owners and designers Humberto Leon and Carol Lim recently took the store cross-country, setting up shop on West Hollywood's La Cienega. Though the racks are lined with the best New York labels, including Proenza Schouler, Mayle, and Nom de Guerre, the L.A. Opening Ceremony has a distinct and verifiably West-Coast identity that Humberto admits inspired OC's current line. "Our spring collection came from the idea of East Coast relatives meeting West Coast relatives," he says. Track-home siding, ceramic elephants, hydraulic jewelry cases, animal floaties adorning mannequins, and a labyrinthine arrangement that Humberto says "is meant to mirror driving in L.A.," create a store that's almost like it's own little neighborhood—an urban meets suburban nook designed for discovery.

—by Refinery29

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