Apparently, Robot-Applied Makeup Is The Next Big Thing

To celebrate one of their recent launches, Larger Than Life Long-Wear Eyeliner, NARS has put together a futuristic, Gattaca-like promo video. The film, directed by longtime NARS collaborator Fabien Baron, features newbie model Emily Baker looking serene and chic while a robot beautician goes to work on her. It's a bit confusing at first, but then you realize the robot represents the precision and grace of the new eyeliner. Unusual as it may be, the video is beautifully done and totally mesmerizing. Nice to see a creative approach to advertising, well done.