5 Things To Know This AM — Aug 10 2010

Presenting the "always-warm-and-jolly" editor we all know and love, Ms. Anna Wintour, smiley and clad in lamé, circa '92. (Racked)
Wonders of wonders, miracles of miracles! H&M and Zara are finally set to launch e-commerce sites come September. (Guardian)
Kate Moss is hailed as the queen of many a category...but fruit preserves? (Fashionista)
We already tried to make it work, but The Huffington Post asks readers if Shape-Ups really do prove their fuggly worth. (The Huffington Post)
Urban Outfitters reveals a new storefront that plays "ironic" tribute to the small businesses that it is presumably elbowing out. (NY mag)
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