Ann Taylor Just Got More Fashion-Forward, With A D.C. Concept Shop



anntaylorslide The style-savvy founders of the CapFABB network (that's Capitol Area Fashion & Beauty Bloggers) hosted a bash for the launch of the new Ann Taylor concept store last night, and some of D.C.'s best-dressed bloggers came out to indulge in bubbly, a fashion show, and (obviously!) shopping.

“Our new concept stores ... are light, modern, feminine, and designed to showcase the full Ann Taylor collection while making our clients feel comfortable and welcome,” head designer Lisa Axelson told So Much To Smile About blogger Liz.

The new downtown store is a clean composition of white-washed woods and crystal chandeliers, which makes it feel like the uber-chic home of your most gorgeously outfitted girlfriend. As a bonus, we learned via SMTSA that you can snag a 30% discount on full-price purchases on Thursday from 12 p.m. to 4 p.m. (So Much To Smile About)

Where: 600 13th Street NW.

Photo: Via So Much To Smile About