If this year's barrage of new drugstore launches can tell us anything, it's that 2017 is a great year for affordable beauty. Mass brands have upped the ante in nearly every category, and we're seeing a host of innovative products that aren't just reasonably priced, but seriously deliver in quality, too. Ahead, we’ve rounded up the new drugstore products our editors are already hooked on.
Essie's new nail polish collection is all about '90s nostalgia, so naturally the brand included a powdery blue lacquer called "As If." We love it paired with minimal nail art.
Essie Nail Polish in As If, $9, available at Ulta Beauty.
Burt's Bees has finally expanded its makeup collection to include a full lineup of natural face products. Our top pick? This matte blush that gives cheeks a pretty flush.
Burt's Bees Blush Makeup in Bare Peach, $10, available at Burt's Bees.
This potted eyeliner takes all the fuss and confusion out of traditional liquid formulas. Simply press your brush against the sponge; it will pick up just the right amount of pigment for an even, crisp line.
Catrice Liquid Gel Cushion Eyeliner, $6.99, available at Ulta Beauty.
Fans of frosty metallic highlighters (you know, the ones you can see from space) will dig Wet n Wild's new Mermaid Highlighting Bar.
Wet n Wild Mermaid Highlighting Bar, $6.99, available at Wet n Wild.
This purple version of Maybelline's The Colossal Big Shot Mascara has the same volumizing formula as the original, but throws a little iris-flattering color into the mix.
Maybelline The Colossal Big Shot Mascara in Poppin' Purple, $8.49, available at Ulta Beauty.
E.L.F.'s new Holy Smokes eyeshadow palette is everything you want in a shadow — soft, creamy, and oh-so-pigmented.
E.L.F. Mad For Matte Holy Smokes Eyeshadow Palette, $10, available at E.L.F.
Finally! A holo highlighter that doesn't cost upwards of $20. Tap Mermaid Armor (pinky-peach) onto cheekbones for a subtle look, and Electric Invasion (blue-pink) for a more obvious holographic effect.
NYX Cosmetics Strobe Of Genius Holographic Stick, $9, available at NYX Cosmetics.
We're already fans of L'Oréal's Infallible collection, but these new single-pan shadows might be its best yet. A few of taps gives the prettiest all-over color.
L'Oréal Infallible Eye Paints Metallic, $9.99, available at L'Oréal.
Although this squeezable liquid lipstick isn't 100% transfer-proof, the opaque matte formula feels comfortable and balm-like on our lips all day and comes in the prettiest colors.
CoverGirl Melting Pout Liquid Lipstick in Don't Be Gelly, $7.99, available at CoverGirl.
This creamy concealer provides just the right amount of coverage to even out discoloration and minor blemishes without any cake-y build-up.
Revlon Youth FX Fill + Blur Concealer, $13.99, available at Ulta Beauty.
This creamy lipstick feels like a gloss, yet has a unique matte finish that never, ever feathers or dries.
Essence Matt Matt Matt Lip Gloss in Simply Be An Icon, $3.99, available in August at Essence.
Women of color know the struggle of finding a concealer strong enough to hide dark spots and blemishes, but this palette offers two shades for a customizable match made in heaven.
Black Radiance True Complexion Custom Concealer Dark to Deep, $6.99, available at Walgreens.
Sleek Makeup is already an affordable favorite across the pond, but the brand is poised to take over the States, too.
It's rolling out 152 products at Ulta over the next few months and this three-pan palette is one of our favorites. The pigmented powders can be mixed and matched for a custom color or worn solo. Sleek Makeup Rekindling Blush by 3 Palette, $13.99, available at Ulta Beauty.
This finely-milled highlighting powder from British brand Model's Own is perfect for those who dig metallic in-your-face radiance.
Model's Own Sculpt & Glow Highlighter Powder. $11.99, available at Ulta Beauty.
"I'll be the first to admit that I use my glasses as a cop-out from doing my eye makeup," R29 beauty writer Khalea Underwood says. "Everything else on my face can be buffed, bronzed, and highlighted to the heavens, but I'm admittedly not that confident in my lash, liner, and shadow skills. Curvitude helped a poor soul like myself create a halfway decent wing that didn't require 120,402 cotton swabs for clean-up. If I can do it, you can, too."
Maybelline Curvitude Liner, $8.99, available at Ulta Beauty.
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