The Instagram Accounts To Follow If You Love Free Beauty Products

In this day and age, a perfectly curated Instagram is par for the course in the beauty world. It seems like every brand has something to offer just about everyone, whether you're the kind of person who can't help but double-click a full-arm lipstick swatch or more of a Glossier girl partial to a #bathroomgoals vanity shot. No matter what aesthetic slows your thumbs, though, there are a few words that always pop out in a caption: flash sale, discount, and giveaway.

While many brands offer discounts every now and then, it can be hard to constantly refresh the Sephora sale section to see what's currently on the price chopper. But when the offers and exclusives just fortuitously pop up while we're mindlessly scrolling through our feed, how can we not click the link in bio?

Ahead, 13 beauty brands to follow if you fancy yourself lucky in the game of giveaways, or just want to be notified immediately when a Marc Jacobs lipstick is half-off.

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Lemon Head

If you're into glitter and you don't know about Lemon Head, you're seriously missing out. The LA brand makes high pigment glitter balm that can be used on your face, body, and hair. Basically, it's your one-stop shop for your next KiraKira moment. Even better than all the Cali cool-girl makeup inspiration you'll get, follow the brand for the great sales, giveaways, and free gift deals on glitter products being offered on Insta.
Makeup Geek

Anyone who sources makeup inspiration from Youtube vloggers has probably heard about Makeup Geek; the brand even collaborated with YouTuber Kathleen Lights on a crazy sparkly highlighting palette. Following the account is a good idea if you're a fan looking to save, because the brand posts exclusive sales on its cult products all the time.
Ouai

Jen Atkin's hair line is chic, beloved by celebrities, and — let's be real — much more expensive than the $5 most of us can afford to pay for a dry shampoo. But on Instagram, Ouai posts giveaways in which lucky commenters can win hair-care bags of sprays, mousses, and oils, plus enough haircut inspiration to last you a lifetime.
Obsessive Compulsive Cosmetics

The brand that brought us the fan-favorite long-lasting lip tar likes surprising its Instagram followers with a flash sale now and again — so if you don't follow, you might miss out.
Benefit

Benefit loves to throw a giveaway package into its regular brow-heavy feed. For Halloween this year, the brand posted a giveaway goodie bag with over $500 in Benefit makeup. Talk about a treat.
Marc Jacobs Beauty

There's nothing like getting designer makeup on a drugstore budget. Marc Jacobs occasionally discounts its makeup, and while you could bookmark the site and check up on the price status of your favorite products, it would probably be a lot easier to give Marc Beauty a follow and be notified right when the sales are happening.
Spectrum Collections

The UK-brand that has an exact replica of the Mean Girls Burn Book filled with makeup brushes regularly discounts its vegan and cruelty-free makeup brushes, captioning the posts with 20% off coupon codes.
Milk Makeup

Along with the flow of glowy makeup inspiration, Milk Makeup periodically posts killer giveaway offers. The most recent, for Haul-oween, was a gift set valued at a whopping $1,300.
House of Lashes

If you want long lashes without having to pay for extensions, consider some affordable falsies. May we suggest House of Lashes, which has every kind you could ever imagine and offers plenty of discounts?
Wet N Wild

A beloved drugstore brand, Wet N' Wild wins the affordable makeup game. But there's cheap, and then there's free — and free's always better. The brand rewards its loyal "Wild Ones" by regularly giving followers a chance to win something special just for being a fan.
Becca Cosmetics

Champagne Pop for 50% off? Don't mind if we do. Even if deals like that are only offered once in awhile, it's worth a follow for all the eye candy.
Smashbox Cosmetics

Recently, Smashbox teamed up with Bumble and Bumble on a killer giveaway — because two is always better than one. And for those of us who didn't win, well, we're really hoping there's more collab deals in the future.
Drunk Elephant

Not only is the skin-care brand's grid filled with relatable quotes and cute pictures of elephants, Drunk Elephant also posts giveaways where you can tag a friends and be entered to win a heap of goodies from a whole bunch of clean beauty brands.
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