Hot Makeup, Gerard Cosmetics, Morphe Brushes — ever heard of these brands? If you aren't an avid participant in the
Instagram beauty community, you probably haven't. And boy, are you missing out. These labels (along with many others) have followers in the thousands — even millions — on Instagram, with near rabid devotees who sing their praises across the interwebs.
When makeup artists (professional and self-taught) and scores of consumers are taking to their phones to praise a brand's products, you know they're worth checking out. And if you ask us, it's a hell of a lot more convincing than ad space in a glossy magazine.
But we know it's overwhelming to sift through hundreds of Instagram accounts to uncover the best and the brightest, so we've rounded up our favorites from each Insta-famous brand (some more familiar than others) that are beloved not only by beauty pros, but by the online masses. Curious? Check 'em out, ahead.
Melt Cosmetics Followers: 1.6m What To Try First: Melt Cosmetics really delivers when it comes to color. We love its lipsticks because of the killer shade selection. Seriously, any color you could possibly dream up — chances are, Melt has it in its lineup. It also has amazing stackable eyeshadows. Check out the Dark Matter stack for the perfect range of fall hues. Melt Cosmetics Lipstick, $19, available at Melt Cosmetics.
— PAID — Dyson Hair Followers: 76.8K What To Try First: When you first hear “Dyson,” you probably think of the brand’s vacuum cleaners. But don’t be fooled — Dyson's proved itself a mighty contender in the hair category with the new Supersonic dryer. The hairdryer looks totally futuristic (because it is). It uses smart heat technology to keep it from overheating and consequently frying your hair. (This also helps maintain shine.) It’s super-fast, ultra-lightweight, and so quiet you could use it with someone sleeping in the next room. Plus, it comes in a pretty pale-rose case just for Mother's Day, so you can gift it or keep it for yourself. Dyson Hair Supersonic Dryer, $399.99, available at Dyson.com.
Makeup Geek Followers: 836k What To Try First: When YouTube superstar Marlena is at the helm of her very own makeup line, you know it's going to be good. All of Makeup Geek's products have amazing coverage and pigment, but her eyeshadows are definitely the stars of the show. Cherry-pick individual shades or buy a set — either way, you'll get super-blendable shadows that last all day. Makeup Geek Eyeshadow Pan, $6, available at Makeup Geek.
ColourPop Followers: 1.2m What To Try First: ColourPop's "powder" products are seriously unique: Each feels like a creamy sponge, but has a powder finish. We absolutely love its blushes because they create a gorgeous, naturally flushed look. ColourPop Matte Blush in Cruel Intentions, $8, available at ColourPop.
LASplash Followers: 397k What To Try First: The brand that brought the world Harry Potter-themed lippies (!!!) offers a host of other lipsticks that boast extremely bold color payoff and hours of wear (just remember to layer a lip balm underneath). Last week our beauty news editor, Taylor Bryant, had this brown shade on her lips and the compliments were rollin' in left and right. Seriously. LASplash Lip Couture in Untamed, $14, available at LASplash.
L.A. Girl Followers: 695k What To Try First: Unlike many other cheapie complexion products, this $7 BB cream seriously performs. It has fab coverage and doesn't feel the slightest bit greasy. L.A. Girl Pro. BB Cream, $7, available at L.A. Girl.
Anastasia Beverly Hills Followers: 6.9m What To Try First: An angled brow brush and this malleable pomade will give you brows that won't budge — even if it rains (yes, we tested this). Anastasia Beverly Hills Dipbrow Pomade, $18, available at Sephora.
Sugarpill Followers: 1.1m What To Try First: Sugarpill does loose-pigment shadows right with a rainbow of shades and incredible payoff. Loose pigments can be tricky, but we've found that wetting our eyeshadow brushes before dipping them into the powder makes these much easier to apply. One pot will last you practically forever, and the pigment can even double as a liner when you use it wet with a liner brush. Sugarpill Elektrocute Bundle, $80, available at Sugarpill.
Morphe Brushes Followers: 2m What To Try First: Although this tool is described as a bronzer brush, we love using flattop brushes like this for basically every kind of powder product (especially powder foundation). And at $6.99 a pop, you can afford to buy one brush each for powder foundation, blush, and bronzer — and it will still be cheaper than buying just one brush from a pricier brand. Morphe Brushes B6 Flat Bronzer Brush, $6.99, available at Morphe Brushes.
Lush Followers: 2m What To Try First: After a long day braving the winter winds, unwind with this rose-scented bath bomb that's packed full of actual rose petals and essential oils. Lush Tisty Tosty Bath Bomb, $6.45, available at Lush.
Too Faced Followers: 4m What To Try First: Sure, this mascara has a pretty dramatic (and provocative) name, but it's not just for show. The product's enormous brush and volumizing formula make for seriously full, fluttery lashes without the need for falsies. Too Faced Better Than Sex Mascara, $23, available at Too Faced.
Etude House Followers: 185k What To Try First: This popular Korean brand has a ton of awesome makeup offerings, but if we had to pick just one out of the lot, we'd go for its Precious Mineral BB cream. The hydrating blend has great coverage and keeps skin looking plumped and dewy. Etude House Precious Mineral BB Cream Cover & Bright Fit, $12.40, available at Etude House.
NARS Followers: 2.4m What To Try First: One product that's made the rounds on just about every blog, YouTube account, and Instagram feed is NARS' Orgasm blush and Laguna bronzer compact. The dynamic duo makes it easy to achieve a just-pinched meets fresh-from-the-beach effect. NARS Blush/Bronzer Duo in Orgasm/Laguna, $42, available at Sephora.
Catrice Followers: 143k What To Try First: These affordable guys are quite possibly the most pigmented metallic eyeshadows we've ever tried. One swipe of your finger or brush picks up an intense amount of color that looks almost wet on the eye. Catrice Liquid Metal Eyeshadow, $4.99, available at Ulta.
Maybelline Followers: 1.7m What To Try First: As the name would suggest, this matte lipstick is seriously creamy and hydrating, meaning it won't make your lips feel cracked and dry — even in 40-degree weather. Maybelline Color Sensational Creamy Matte Lip Color, $7.99, available at Ulta.
Hairstory Followers: 14.9k What To Try First: Last year, Hairstory's Purely Perfect Cleansing Creme won the hearts of almost every beauty editor in the industry. This year, Michael Gordon — the brain behind the innovative Hairstory Studio — has given the product a makeover. The result is a lighter formula that doesn't skimp in the cleansing or hydration departments. Hairstory New Wash, $40, available at Hairstory.
TheBalm Cosmetics Followers: 589k What To Try First: This iridescent highlighter is perfect for achieving that #strobed effect. Simply grab a fan brush and dust the Champagne powder over your cheekbones, down the bridge of your nose, and onto your Cupid's bow. TheBalm Cosmetics Mary-Lou Manizer, $24, available at Birchbox.
Gerard Cosmetics Followers: 986k What To Try First: Ever wondered how makeup lovers on Instagram get those perfectly lacquered lips? Well, chances are they're using a matte, liquid lippie like those from Gerard Cosmetics — they glide onto the lips easily and dry to a budge-proof finish. Gerard Cosmetics Hydra-Matte Liquid Lipstick in Aphrodite, $20, available at Gerard Cosmetics.
Lorac Followers: 1.4m What To Try First: Lorac's original Pro Palette has just about every single eyeshadow you'll ever need: eight matte shades and eight shimmery hues that you can use for shading, blending, and even lining the eyes. Lorac Pro Palette, $42, available at Ulta.
Oribe Followers: 79.5k What To Try First: We don't doubt you've heard all about this brand's iconic Dry Texturizing Spray, but we urge you to try something else from the collection: the Supershine Light Moisturizing Cream. Not only does this weightless leave-in conditioner nourish our tresses, but it also eliminates frizz and smooths flyaways. Oribe Supershine Light Moisturizing Cream, $49, available at Oribe.
Sigma Followers: 1.8m What To Try First: If you tend to go overboard with powder products like bronzer and blush, go for a duo-fiber brush like this one. It's super-soft and since it's made of long and short hairs, it picks up just the right amount of product. Sigma F15 Duo Fibre Powder/Blush Brush, $27, available at Sigma Beauty.
Obsessive Compulsive Cosmetics Followers: 552k What To Try First: Buy a few shades of OCC's vegan and cruelty-free liquid lipsticks to wear separately — or mix them to create a variety of different hues. Obsessive Compulsive Cosmetics Lip Tar, $6, available at OCC Makeup.
Kat Von D Followers: 3.5m What To Try First: This palette comes with three contouring shades and three highlighting hues to seriously carve out your cheekbones. Plus, it even doubles as a neutral eyeshadow palette — meaning it's great to take on-the-go. Kat Von D Shade + Light Contour Palette, $46, available at Sephora.
BareEscentuals Followers: 204k What To Try First: We've come a long way since first using this foundation during our high school days, but after all this time we haven't wavered. To this day, we find ourselves reaching for this mineral foundation when we're looking for natural, yet excellent coverage. BareMinerals Original Foundation Broad Spectrum SPF 15, $28, available at BareEscentuals.
Hot Makeup Followers: 83.8k What To Try First: Although this blush may look a little too bright in the pan, we promise you that just one dab of it on the apples of your cheeks will instantly brighten your face. (Just make sure to use a light hand, because this stuff is pigmented.) Hot Makeup Red Carpet Ready Blush, $21, available at Hot Makeup.
Benefit Cosmetics Followers: 3.2m What To Try First: Benefit Cosmetics has put forth an assortment of killer mascaras (ever heard of They're Real or BADgal Lash?), but our favorite is the brand's latest offering: Roller Lash. Thanks to constricting fibers that pull your lashes outward and upward, this mascara actually manages to live up to its claims. Benefit Cosmetics Roller Lash Curling & Lifting Mascara, $24, available at Sephora.
Urban Decay Followers: 3.9m What To Try First: Urban Decay's original Naked isn't just a viral sensation, it's a truly cult-classic neutral eye palette that has inspired many a copycat. Urban Decay Naked Eyeshadow Palette, $54, available at Urban Decay.
MAC Followers: 7m What To Try First: This ultra-matte, blue-toned red is hands-down our favorite bold lipstick. MAC Lipstick in Ruby Woo, $17, available at MAC.
Violet Voss Followers: 276k What To Try First: Violet Voss' eyelashes mimic the look of natural hair — so don't be shocked when the "Are those your real lashes?" comments come rolling in. Violet Voss Wispy My Name Premium Faux Mink Lashes, $9, available at Violet Voss.
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