The trusted dentist’s recommendation is classic canon in the toothpaste ad sales game. Sometimes, a voiceover tells us that nine out of 10 dentists prefer a certain toothpaste. Other times, a white-coated “dentist” (who may or may not be an actor) explains why a particular paste is the
only one good enough for his or her own teeth. Either way, we never really know what dentists like best. It’s a worthy question that we even neglect to ask at our own dental appointments, as we become so overwhelmed by what’s about to go down in the chair that all logical inquiries go out the window.
In order to get to the bottom of what
should be a NBD question once and for all, we’ve asked top dentists to share their top pick for whitening toothpastes. As it turns out, deciding factors boil down to much more than optimal minty freshness or even overall tooth whitening ability. Like with most beauty products, texture, ingredients, and technology play a big part. Ahead, see what celebrity dentists really use to magnify pearly whites.
New York-based dentist and
RealSelf contributor Victoria Veytsman, DDS, calls this paste her “go to,” and says she’s noticed a difference in the brightness of her own teeth since using it. “It's removes about 90-95% of enamel stains within a couple of days and is gentle on teeth,” says the cosmetic dentist behind Karlie Kloss, Dascha Polanco, and Danielle Brooks’ smiles. “It has fluoride, so it protects against cavities and it tastes great.” Crest 3D White Luxe Glamorous White Whitening Toothpaste, $4.79, available at Walgreens.
Don’t have time for an intensive at-home whitening treatment?
Brian Kantor, DDS, a New York-based cosmetic dentist at Lowenberg, Lituchy & Kantor, who treats stars like Penelope Cruz and 50 Cent, suggests this toothpaste for brightening on the quick. “This toothpaste will make teeth appear brighter instantly. It contains Bluverite® technology, which deposits blue microparticles onto teeth and creates the optical illusion of whiter teeth. As with all other whitening toothpastes, it removes surface stains on the teeth and makes teeth appear whiter than they originally were,” he says. Luster Premium White Luster Now! Instant Whitening Fluoride Toothpaste, $8, available at Luster Premium White.
It may look like Justin Bieber, Kendall Jenner, and Karlie Kloss (yes, the supermodel sees multiple teeth pros) were born with perfect pearly whites, but part of their camera-ready smiles are due to the handiwork of Beverly Hills cosmetic dentist
Kevin Sands, DDS. When it comes to whitening teeth while brushing, he turns products in the Crest 3D White line because, “it shows results with almost no patients complaining about sensitivity.” Crest 3D White Whitening Toothpaste, $4.49, available at Target.
Carly LeVine, DDS, has exactly the kind of A-list clientele one might imagine from a dentist who practices in the wealthy neighborhood of Pacific Palisades in Los Angeles, though she’s careful to protect the privacy of her patients. Luckily, she’s more loose-lipped when it comes to sharing her prime pick for whitening toothpastes. Her first suggestion? Don’t get fooled by shiny packaging. “Most whitening toothpastes use abrasive particles to scrub off stains and ultimately damage the enamel,” she says. “This is my favorite toothpaste because it is low in abrasiveness.” Rembrandt Deeply White Fresh Mint Peroxide Fluoride Toothpaste, $6, available at Target.
Michael Apa, DDS, a New York-based dentist who treats celebrities like Mary Kate and Ashley Olsen, Lea Michele, and Chloë Sevigny, wasn’t thrilled with the whitening toothpastes on the market, so he developed his own. “It's super thick and rich and, for me, texture matters,” he said. The formula also contains micro hydroxyapatite in lieu of fluoride, to strengthen teeth. “Hydroxyapatite is what teeth are made of. The raw ingredient is mixed into the rich paste to re-mineralize and scrub away stains for a gentle whitening effect. It also tastes like a candy cane, so that's always good.” Apa Beauty White Toothpaste, $25, available at Apa Beauty.
"Opalescence Whitening Toothpaste is multitasking," Dr. Veytsman says. "It has great flavor, it's non-abrasive, anti-cavity, removes stains, and it has fluoride. If you have sensitive teeth, there is also a sensitive version available."
Opalescence Whitening Toothpaste, $22.99 for original or 24.99 sensitivity relief, available at Opalescence.
"This is new-to-market [toothpaste] fights cavities and tartar, and remineralizes enamel," Dr. Veytsman notes.
miBrite Nanowhite, $22.95, available at miBrite.
This Tom's of Maine toothpaste helps get your teeth pearly white without using bleaching chemicals. The results may not be instant or dramatic, but its multitasking ability will make you —
and your dentist — happy. Tom's of Maine Simply White Natural Fluoride Toothpaste, $5.99, available at Walgreens.
Popwhite works like color-correcting shampoo: its "extraordinary purple formula," which includes "xylitol, coconut oil, and peppermint oil," cancels out yellow hues.
Popwhite Whitening Primer + Toothpaste, $24, available at Popwhite.
Move over, regular toothpaste: Charcoal-infused toothpaste is here, and it’s perfect for whitening your teeth while also staining your bathroom sink beyond repair. All jokes aside, this formula promises to remove discoloration without harsh bleaching ingredients.
Curaprox Black Is White Toothpaste, $29.99, available at Curaprox.
Imported from Italy, this low-key dental brand offers a host of different flavored toothpastes, all available at Sephora — this whitening variety is top-rated.
Marvis Whitening Mint Toothpaste, $13.50, available at Sephora.
You've probably seen this vibrant red box in the aisles of your favorite grocery store — and we're here to attest to the fact that it actually works. If you use this toothpaste regularly, you'll see whiter teeth over time, sans that annoying hypersensitivity that comes with some whitening treatments.
Colgate Optic White Sparkling Mint Toothpaste, $8.12, available at Walmart.
Teeth too sensitive for hardcore whitening treatments? Sensodyne’s gentle formula prevents gum and tooth pain and helps removes stains better than any other sensitive option on the market.
Sensodyne Extra Whitening Toothpaste, $5.49, available at Target.
We've all heard that baking soda can help lift tooth stains, but you don't need to DIY your own treatment. Cosmetic dentist Dr. Neil Hadaegh
recommends this cheap, peroxide-infused paste from Arm & Hammer. Arm & Hammer Advance White Extreme Whitening Baking Soda & Peroxide Toothpaste, $5.99 for 2, available at Target.
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