Sephora Has A Brand-New Lipstick Line — & You'll Want Every Single One

Lipstick has seen some shit. The inside of Cleopatra's royal quarters; the signing of the Declaration of Independence; the rise and fall of each of Taylor Swift's relationships. There are backstories behind every little tube — 5,000 years worth of them, in fact. And now, Sephora is adding its own chapter.

Starting today on its app and online December 13, the retailer will introduce 40 (!) new Sephora Collection lip shades in three different finishes (cream, matte, and metallic). Only this time, it's not just the smooth, super-pigmented formula inside that's worth all the heart-eyed emojis, but also the new packaging.

Made up of 10 individual themes, with four complementary lipsticks under each, #LipStories is intended to "celebrate wild adventures, childhood nostalgia, treasured memories, and the excitement of what the future holds," says Elizabeth Hayes, the Vice President of Sephora Collection. "Whether it’s a soft nude, classic red, deep berry, or creamy white — the shade range within the mini stories offers a little something for everyone."

But words alone don't do them justice — you have to see these lipsticks for yourself. At just $8 a pop, a good story has rarely costed less.

Inspired by the coziest time of year, these next four lipsticks are like hygge in a tube. "We want our clients to show off how they’re enjoying their home for the holidays," says Hayes.

Sephora Collection #LIPSTORIES in Yum Yum #10, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Woof #44, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Fire Side #11, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Just Add Tinsel #48, $8, available at Sephora on December 13.
Money makers, entrepreneurs, big dreamers, and general badasses: These bright, bold lipsticks are for you. "We encourage our clients to achieve their dreams and climb the corporate ladder, and want to see exactly how our clients reach their best selves," Hayes adds.

Sephora Collection #LIPSTORIES in Cash Money #47, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Labrynth City #9, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Hong Kong by Night #27, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in City Beat, $8, available at Sephora on December 13.
International travel is at the heart of each picture, package, and lipstick color from this set of four, says Hayes. (That explains why the caramel nude bullet matches the paint on many Spanish-style homes so perfectly.)

Sephora Collection #LIPSTORIES in Somewhere in Spain #04, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in First Class #25, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Ice Breaker #46, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Twolips #14, $8, available at Sephora on December 13.
Hayes says it best: "For those times you wish you could be a kid again, these lip shades help relive the most carefree memories."

Sephora Collection #LIPSTORIES in A Little Magic #22, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Malt Shake #29, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Take a Spin #41, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Take a Bite #35, $8, available at Sephora on December 13.
If love and marriage is on the mind, this whimsical collection "features the perfect nudes so clients can share a memory leading up to and during the big day," Hayes says. Colors aside, the packaging accounts for everything from the dress to the honeymoon — the only part missing is Something Blue.

Sephora Collection #LIPSTORIES in Oui! #03, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Love Love #07, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Off Limits #38, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Light Festival #51, $8, available at Sephora on December 13.
When you're stuck inside during a particularly brutal winter day, these next four lipsticks — "inspired by tan lines and sunshine" — are a sunny break from reality.

Sephora Collection #LIPSTORIES in Spring Break #36, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Tan Lines #06, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Deep Water Bay #24, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Pineapple Express #21, $8, available at Sephora on December 13.
"The best days of the week start with the letter 'S,'" Hayes explains, which is why the Sephora Collection team curated these four colors for all your future lazy weekends.

Sephora Collection #LIPSTORIES in Brunch Date #01, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in All Washed Up #26, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in In the Clouds #43, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Berry-licious #32, $8, available at Sephora on December 13.
"Road trips make the best memories, so these are inspired by the crazy moments, road side attractions, and selfies with the top down that come from them," Hayes says.

Sephora Collection #LIPSTORIES in Golden Gate #31, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Ouch #49, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Matinee #30, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Wanderlust #33, $8, available at Sephora on December 13.
People typically associate Coachella with festival season, but there's no reason you can't wear the same look-at-me lipsticks year-round. These options might just inspire you.

Sephora Collection #LIPSTORIES in Trippin #50, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Desert Trip #39, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in No Cell Service #42, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in After Hours #23, $8, available at Sephora on December 13.
If a lipstick could ever capture all the good things of summer — beach days, vacations, outdoor concerts — then these four tubes would do it, Hayes says.

Sephora Collection #LIPSTORIES in Hot in Havana #37, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Coconut Grove #13, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Popsicle Lips #28, $8, available at Sephora on December 13.
Sephora Collection #LIPSTORIES in Celebrate #12, $8, available at Sephora on December 13.
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