Hollywood's Latest Beauty Trend Is Kinda Extreme, But We Still Love It

It's highly unlikely that the Grimm brothers were thinking about Hollywood trends when they penned Rapunzel back in the 19th century, but here we are. Granted, the title character was locked in a tower for a whopping 12 years (you miss a lot in over a decade), but she also had a small perk amide the isolation: that hair. Long, glamorous strands is basically a glam cheat code. Who needs to fill in their brows or slap on a red lip when they have all of that up top? Exactly.

It looks like Hollywood gets it, too, as stars like Beyoncé and Ariana Grande are letting their hair down and letting their braids and ponytails spill past their shoulders, too. Long hair does care... or at least we do. See their styles ahead.

Bey's longtime hairstylist Neal Farinah gave his client a dramatic, derriere-length ponytail for her friend Serena Williams' wedding.
Photo: ANGELA WEISS/AFP/Getty Images.
And just days before, Williams wore a statement-making updo herself for the Glamour Women of The Year Awards. "Serena’s Versace dress was the inspiration for this hairstyle," celebrity hairstylist Vernon François told us. "With the gold detail and padded shoulders, the look needed to give face, so I was like, 'ponytail it is!' Snatching her hair up away from the face like this works well because it emphasizes the features."
Photo: Trae Patton/NBC/Getty Images.
Jennifer Hudson's badass braid can be yours with a few packs of hair, bobby pins, and gel for hold. Check out our roundup of tutorials here.
Photo: Kevin Mazur/Getty Images.
Ariana Grande's signature 'do has long been her thing — and we're so here for it.
Photo: Ilya S. Savenok/Getty Images.
Uber's chief brand officer, Bozoma Saint John, proves that box braids can work from the boardroom to the red carpet.
Photo: JB Lacroix/ WireImage.
Try spritzing Bumble and bumble Hairdresser’s Invisible Oil Dry Oil Finishing Spray on for a wonderfully-slick sheen like Kourtney Kardashian's.
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