You always want what you can’t have — especially when it comes to beauty products. That’s why we’re getting the inside scoop from your favorite retailers on what’s selling out right now , how to sign up for waitlists, and where to go to find the next best thing. Because if everyone’s buying it, you know it has to be good.
The singer's collection has
become the Ivy Park of makeup, celebrating inclusivity in a time when the world needs it most, with people clamoring to get their hands on the stuff. Luckily for those who missed the opportunity to stock up, Fenty isn't the only beauty brand with a strong commitment to diversity. Ahead, check out some other companies that are throwing all the shade(s) into their lineups.
Making sure each color reached a wide scope of people was Rihanna's biggest priority when creating Fenty: "In every [foundation] I was like: ‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between,'"
she told . "There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones — you never know, so you want people to appreciate the product and not feel like: ‘Oh that’s cute, but it only looks good on Refinery29 her.'" Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, $34, available at Sephora.
One of the items on CoverFX's to-do list this year was to take its existing 40-shade foundation range (which spans across all formulas, including liquid, cream, and powder) and bring them to all Sephora doors. This week, the brand did exactly that — so you'll never worry about finding an in-store match again.
CoverFX Natural Finish Foundation, $40, available at Sephora.
Not only are the foundations full-coverage, oil-free, fragrance-free, and pigmented enough to act as body makeup, concealer, or foundation, but multiple
Reddit threads also exist dedicated solely to praising the massive shade range. (Which, for the record, includes 33 colors in total — 16 for darker skin tones, with every medium to deep undertone in between.) A.P.D.G. Pigment, $18, available at A.P.D.G.
Jennifer Fleming says that since those with darker skin tones tend to be on the oilier side, a lightweight foundation can be a good option. This mattefying formula from Maybelline covers without caking, costs less than $10, and comes in 40 shades. Maybelline Fit Me Matte + Poreless Foundation, $7.99, available at Maybelline.
With 32 shades and the world's easiest applicator ever, this full-coverage stick foundation is a must-have (
and Lupita's favorite). Lancôme Teint Idole Ultra Longwear Foundation Stick SPF 21, $42, available at Sephora.
This full-coverage foundation leaves behind a silky, matte finish (like your dream skin) and comes in 42 (!) shades. "This product is great — you can be anywhere within a shade or two of this foundation's range, and it just blends in,”
makeup artist Sir John, who's worked with everyone from Beyoncé to Joan Smalls, told . Refinery29 Make Up For Ever Ultra HD Invisible Cover Foundation, $43, available at Make Up For Ever.
A cult favorite among makeup artists and beauty enthusiasts for its matte finish and oil-controlling properties, MAC's Studio Fix SPF 15 also boasts an impressive 35 shades.
MAC Studio Fix Fluid Foundation, $27, available at MAC.
Despite the fact that this oil- and- fragrance-free formula was designed with color-matching technology to adjust to your perfect shade, it doesn't hurt that the line also has 33 shades —
juuust in case. L'Oréal True Match Super Blendable Makeup, $10.95, available at L'Oréal Paris.
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