Everyone from Lupita Nyong'o to Kristen Stewart has played with the shade, and proven that there's no wrong way to paint it – from pairing it with an equally scene-stealing red lip, or by letting the eyes do the talking with a highly pigmented shadow. Make your color pop with a black cat flick of liner, or dab the shade on with your finger for a subtle, work-appropriate look. However you wear it, we're seeing red this fall.
Click ahead to see our favorite products for scoring the look.
Double up on postbox tones with Christian Louboutin's eyeliner.
Christian Louboutin Oeil Vinyle Luminous Ink Liner in Rogue Louboutin, $75, available at Neiman Marcus.
Illamasqua do fantastically rich eye colors that stay put.
Illamasqua Pure Pigment in Berber, $24, available at Illamasqua.
Red mascara is a cool way to try the trend if you find applying shadow difficult.
Marc Jacobs Beauty O!Mega Lash Volumizing Mascara, $26, available at Sephora.
We're mixing this shade with orange and yellow for sunset eyelids.
NYX Professional Makeup Hot Singles Eyeshadow in Bad Seed, $4.49, available at Ulta.
Either use a brush to apply this as liner, or pat on with your finger and enhance the shine with some Vaseline.
MAC Chromaline Waterproof Gel/Cream Liner in Basic Red, $21, available at MAC.
Loose powder is perfect for layering for both day and night. We like the sparkle in this one.
Sugarpill Cosmetics Loose Eyeshadow in Asylum, $14, available at Sugarpill.
More of a burnt orange, this liner will still bring out the color of your eyes.
Urban Decay Razor Sharp Liquid Liner in Fireball, $22, available at Ulta.
Have you seen a shadow that screams party more?
Violet Voss Super Sparkles in Rose Glitter, $9, available at Violet Voss.
Another glitter number, this one from OPV Beauty has bigger, sparkly pieces.
OPV Beauty Pressed Glitter in Charmed, $10.70, available at OPV Beauty.
Cushion makeup products are all the rage right now, from foundation compacts to eye colors. Add this one to your makeup arsenal.
Stila Got Inked Cushion Eye Liner in Garnet, $28, available at Ulta.
Trust MAC to come up with our favorite color yet.
MAC Eyeshadow in Red Brick, $16, available at MAC.
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